Spam Policy

Effective Date: July 1, 2014

GS Marketing Group neither sends nor condones spam. (We’re just as annoyed about receiving spam as you are—maybe even more so.) We are committed to minimizing the impact of spam on our own company’s reputation. We educate clients and prospective clients on proper use of email for mass communication. Should we learn that a client engages in spamming practices, against our advice, we reserve the right to terminate our involvement with that client. We do not sell clients’ email addresses for financial gain. Neither do we sell their clients’ or customers’ email addresses shared with us for the purposes of executing email campaigns. Trust is important to the health of any relationship.

Email Campaign Services
GS Marketing Group works with trusted email campaign service providers to execute email campaigns, whether our own or on our clients’ behalf. The relationship with these providers is more than a matter of convenience. Opt-in and opt-out list management is critical to campaign effectiveness, as is the offer or information contained in a message for a given campaign. These service providers maintain their own policies on spam, which are typically harsh toward violators. Our own policy is to require “double opt-in” confirmation for all new list subscribers. While double opt-in adds a step to mailing list sign-up, it gives the list owner record that the email address is valid and the owner of the email address has consented to being contacted via email.

Canada Anti-Spam Law (CASL)
You may have arrived at this page via a link from an email campaign we designed and/or distributed. CASL defines what constitutes a commercial email message (CEM) and states how organizations are permitted to send CEMs from or to computers and devices in Canada. Much of CASL is congruent with the United States’ own CAN-SPAM legislation, as well as with the terms of the email distribution service we use. In the interest of complying with CASL, we have added a link to this page to email campaigns in which we are material participants, whether sent to our subscribers or on our clients’ behalf.

Questions about this Policy
If you have questions or concerns about our spam policy, please call or use our Contact form to share them with us. Your note may help us edit and improve our assertions in this policy. If you suspect that you have received spam from GS Marketing Group or one of our clients, please give us the benefit of the doubt. Use our Contact form to report the alleged spam so we may investigate. Any time you contact us about suspected spam, please give a valid email address or telephone number so we may contact you for follow-up and resolution.

More Information
Finally, here are some simple do-it-yourself steps you can take to reduce the amount of spam you receive:

  • Take care where and how you display your email address in public.
  • Never respond to a spam message. This includes attempting to opt-out of unsolicited messages.
  • Review the privacy policy of any company that requests your email address. If you have a question about the policy, ask.
  • Use an email or spam filter.

To learn more about identifying and preventing spam, as well as general online safety, visit the Federal Trade Commission’s “OnGuard Online” consumer-education website at the following address:
http://www.onguardonline.gov

GS Marketing Group, Inc.
5900 77th Street
Kenosha, WI 53142-4110
 
Toll-free: 1-800-859-3970